The Art of Influence

Becoming a Balanced Leader is a journey. It begins with the decision to reclaim balance in our lives supported by the clarity to know why we want it. Those of us on the journey are pioneers and we’ll be questioned at every turn. That’s human nature. In order to get where we want to be we must become skilled at influencing others.

Women in particular often feel powerless when faced with apparently inflexible corporate cultures and overwhelming social expectations. It’s essential that we remain confident we can exert influence over the way we live our own lives – and in doing so become role models for those around us.

If you’re committed to the Balanced Leader journey I offer some advice – based on things I’ve learnt along the way.

  • First of all, clarity is key. Be clear about what you want, where you’re willing to make concessions and what’s not negotiable. Keep in mind these priorities will shift and change as you navigate your life course. Prepare a robust case for your choices and sell the benefits to those you wish to influence.
  • Speak confidently. Women face a wealth of advice on how to cultivate the necessary gravitas. Don’t let concerns about that tie you up in knots. Aim to be brief but cover all the essentials. The more confidence you have in your new working arrangement, the more likely your colleagues will have confidence you can pull it off.
  • Engage with those you’re aiming to influence. Ask questions rather than giving opinions. Asking questions gets your listener’s brain involved as it seeks answers so it’s a powerful way of engaging others. Wherever possible aim for positive questions such as: “How would my colleagues and clients benefit if I was more refreshed, energised or creative?”
  • Expect to be heard and to get a positive response. Women often fear their voices go unheard in predominantly masculine corporate cultures. My own experience has been that most men do listen – but are less likely to offer confirmatory visual clues than are women. And if you’re asking for better balance you may well be voicing a desire they share.
  • If you find yourself faced with someone who really doesn’t listen – or who may be inclined to argue back – I’ve discovered that putting your case in writing as a precursor to meeting can be very effective. Some people simply hate being surprised or caught on the hop. Your written request will help them feel better prepared for a discussion.

Once you start the journey make yourself visible and be a role model. Then you’ll be influencing by example – and that’s the most powerful influence of all.

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