#BalanceforBetter – IWD 2019

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Another year has gone by and once more we’re getting ready to celebrate International Women’s Day. This year’s campaign theme is #BalanceforBetter – urging us to take action and build a gender balanced world.

There are plenty of economic, social and moral arguments for gender balance in all aspects of life. In the business world there’s mounting proof that achieving gender balance at all levels will have a positive impact on the bottom line. And in my experience achieving that balance requires an employer to support good work-life balance.

There’s growing evidence that mothers (and an increasing number of fathers) are compromising their careers in their efforts to achieve work-life balance. There’s also considerable research evidence confirming that flexible working is a key factor in supporting women’s career progression. Wider access to well-structured flexible working arrangements often has other benefits. For example, it allows fathers to be more involved in child rearing; which in turn enables mothers to participate more fully in the workplace. In an ideal world our employers would be fully convinced of the benefits that accrue when everyone can work flexibly; and would have practices in place to make that happen.

Unfortunately, we don’t live in an ideal world and we still have a way to go. Waiting for our employers means we could be waiting a very long time. If we want change then it’s down to us to make it happen. To guide our actions we can draw on lessons from previous generations of working women:

  • We embrace our pioneering role. The corporate world needs a new band of leaders ready to complete the workplace revolution by modelling new possibilities. Not just for our own sake, but also for the benefit of future generations. Do we want our daughters and sons to struggle with work-life balance in the same way we currently do?
  • We connect with our power to source the courage we need to ask for #better. It’s easy to feel disempowered in the face of embedded cultural norms that tell us we must choose between career and caring – we cannot have both. When we dig deep we remember that we’re not only entitled to live a balanced life but that doing so is essential for our wellbeing.
  • We take the first step recognising that change often happens slowly and incrementally: and that’s no bad thing. When we’re pioneering new ways of working things will not always run smoothly. We’ll need to make adjustments on the journey; to pause and reflect. And we’ll need to remember that as our life circumstances change we’ll want to restructure again to hold onto our work-life balance.

The International Women’s Day website reminds us that it’s a year-long campaign, not a one-day event. So if you’re ready to join the call and #BalanceforBetter why not make that the focus of your life in 2019? Connect with me and let’s work on Balanced Leadership together.